Thai News Agency
Delivering speed and reliability for global news content contributionThai News Agency deploys Aspera Mobile for remote news gathering via wireless networks
Headquartered in Bangkok, Thai News Agency is owned by the MCOT Public Company Limited, which was originally the first television station on-air in Thailand in 1955, broadcasting news and entertainment programs to 89 percent of the population, 24 hours a day through 35 local network stations nationwide. Thai News Agency selected and implemented Aspera’s leading mobile data transfer solution for Apple iOS and Google Android.
The Aspera Mobile platform is an innovative solution providing high-speed file transfer over mobile networks and has been adopted by forward-looking broadcasters and publishers across the globe to power next-generation mobile newsrooms, enabling them to deliver breaking news faster than ever before. Field contributors simply use an Aspera-enabled mobile app to upload high-resolution images and video straight from their iOS or Android device, with maximum efficiency, ease of use and reliability. Time-to-air is significantly reduced as built-in fasp™ transport technology optimizes bandwidth efficiency and reliability.
Facing strong competition from other Thai broadcasters, and with more than a third of its programming coming from news, MCOT’s Thai News Agency made the strategic decision to use next-generation technologies to gain a competitive edge over rival TV news organizations. Thai News Agency wanted to decrease the time necessary to send content for broadcast and also increase transfer reliability over multiple infrastructures such as Internet cafes, ADSL home Internet and 3G/EDGE mobile networks. After the conclusion of a competitive proof of concept evaluation, Aspera was chosen and implemented in less than one month, just in time to be used to cover the historical Thailand national elections during the summer of 2011.
With the new system, correspondents across Thailand were able to upload real-time events coverage using high-speed Aspera technology integrated into a Web portal, custom developed by Aspera partner Innova Systems, greatly increasing productivity as well as quality and volume of news content.
“Aspera’s flexible software architecture and straightforward APIs have made it possible for us to have the Web portal created exactly to our specifications,” said Phairach Santhawe, News Technology Manager at Thai News Agency. “The simplicity with which we were able to develop the system has allowed us to rapidly deploy Aspera Mobile-enabled devices to well over the initial target of 100 correspondents and staff. The results have been dramatic and exceeded our expectations.”
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