Enabling instant news gatheringAspera Mobile Client Application allows reporters to send content from mobile devices to MTV3’s news desk with ease
MTV3 is a general entertainment channel that broadcasts to a Finnish-speaking audience. MTV3 has used Aspera technology for its news gathering and internal infrastructure since 2008 - initially deploying Aspera’s high performance Connect Server, integrated with its MAM system - and has since upgraded to include SDK integration and Aspera Console to allow central management, monitoring, deployment and control of Aspera transfers. MTV3 has also enlisted Aspera’s Mobile Client Application to enable instant news gathering.
This latest deployment enables reporters and MTV3 fans to send HD video, high-resolution images and audio files to the news desk, driving the channel’s Internet news. The purchase of Mobile Client Application enables MTV3 to meet the growing demand for news material to be available instantly by providing high-speed predictability with ingest and uploads from iPhone, iPad and Android based devices.
“This is a hugely important business development for us,” explains Jukka Vehkaoja at MTV3. “The fact that reporters couldn’t upload content from certain mobile phones was a significant hole in the system, especially with the increasing importance of citizen journalism. Using Aspera’s software to enable this was an absolute no brainer for us. Aspera’s transfer software, which we’ve used for the past three years, is extremely reliable and they were the perfect partner with which to take our news platform to the next level.”
With Aspera’s faspex™ Android and iOS apps, users can distribute, share and exchange - over a high-speed wireless network - video and imagery files of any size using the intuitive faspex™ e-mail style workflow. This Aspera mobile solution enables automated ingest from global content suppliers, ensuring the fastest possible news gathering from field reporters using mobile technology such as smart phones and tablets. The new solution also enables end-to-end control of uploads and file movement across the newsroom management workflow ensuring that MTV3 can be ahead of breaking news.
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