IBM Cloud’s Aspera Files Express and High-Speed Transfer Service Accelerate and Simplify Large Content Sharing

New features and enhancements drive growth and customer adoption, new customers include Syncro Services, Synacor, and Reelz Channel

LONDON, BVE Stand #K30 – 27 Feb, 2017IBM (NYSE: IBM) today announced a series of updates to its IBM Aspera Files Software as a Service (SaaS) offering designed to further simplify the fast and secure sharing and distribution of large files and datasets via the IBM Cloud.

Key to the updates is the new Express mode feature which dramatically simplifies large content sharing, sending and receiving with an ultra-simple user interface. Users can switch between full Files and Files Express mode with 1-click of the toggle switch in the app.

In addition, Files now includes built-in support for the new hosted multi-cloud IBM Aspera High-Speed Transfer Service (ATS), a hybrid multi-tenant service for fast and secure big data transfers to, from, and across cloud object storage systems seamlessly connecting public and private clouds with on-premises infrastructure.  ATS provides high-availability and automatic scale-out supporting data transfers with cloud storage at up to 20 Gigabits/second per region from any distance, and providing back of cloud services to meet variable demands, significantly reducing operational complexity.

Express Mode

The new Aspera Files Express mode dramatically simplifies the fast and easy sending and receiving of large files and large data sets, including entire directories, between remote creative teams. It supports easy drag and drop of files and folders to create digital packages that can be sent reliably and securely from any location to anyone with an email address at maximum possible speed with no size limits. Now users can also create short personalized URLs to send as public invites to receive large files and directories from other team members. Users can easily view and access all package details and quickly download each individual file in the package or the entire package of files. Any package or invitation link can be expired automatically or on demand. All the advanced features of Files are still available and just a click away.

Aspera Files also offers the ability to extend the file sharing capabilities of Files to any cloud storage by seamlessly connecting shared folders in Files to an instance of the Aspera High-Speed Transfer Service (ATS) running in that storage region. ATS includes Aspera’s direct-to-cloud transfer technology enabling high-speed, secure transfers to, from and across cloud storage with scale-out to over 20 Gigabits/second per region. Shared folders in Files can also be connected to on-premises infrastructure to enable true hybrid cloud workflows.

Adoption of the innovative Aspera Files SaaS and ATS is accelerating, driven by the continued growth in file sizes and data sets and the need to securely share those files across remote teams.

Syncro Services

Syncro Services provides a broad range of distribution and post production services for all types of video and film content to advertising, media, and broadcast communities. Syncro was already familiar with Aspera using the Point-to-Point client to transfer short form clips with its media clients. To support its growing business and the corresponding increase in the size of the media files they needed to work with, Syncro Services moved its transfer workflows to the cloud, leveraging Aspera Files and ATS running on the IBM Cloud with connections to its on-premises infrastructure.

“Files and ATS address our existing content transfer needs and workflows, and allow us to scale both our business and the supporting infrastructure in a very cost effective manner” said Ilan Kometz, Chief Operating Officer Syncro Services. 

Synacor

Synacor is the trusted technology development, multiplatform services and revenue partner for video, internet and communications providers, device manufacturers and enterprises. To preserve its high service levels and reduce costs and operational complexity, Synacor began using ATS.  ATS automatically scales out to support peaks in demand, and then scales back as transfer loads diminish. The set-up was straightforward for Synacor, which signed up for ATS online in only a few minutes.

“Transfer performance and reliability are exactly as they were before we added ATS to the solutions we offer to our customers,” said Penn Boon, Director of Media Services Architecture, Synacor. “We are benefiting from lower overhead and reduced operational burden."

Reelz Channel

To scale distribution of its ReelzTV Everywhere content, ReelzChannel partners with multiple leading content publishing and syndication services who operate their platforms in the public cloud. Reelz needed a fast and easy way to send large video content directly to their workflows, ideally with no additional integration. “ATS provided us an instantly available, high speed transfer service allowing us to deliver content with no workflow changes directly to our partners’ cloud storage. We simply configured our ATS credentials to land video content in their target cloud storage location and use our existing Aspera workflow to upload automatically,” said Rob Macaulay, Director, Digital Syndication at ReelzChannel.

Aspera is demonstrating Aspera Files Saas and the Aspera Multi-Cloud High-Speed Transfer Service, alongside its entire portfolio of high-speed file transfer, sharing and exchange solutions at BVE 2017 taking place February 28-March 2 in London, Excel, at Stand #K30.