Rovio

Reliable delivery of entertainment content

Rovio chooses Aspera for high-speed transfer of its world-famous Angry Birds animation series

 

Rovio Entertainment, media entertainment company and creator of the global phenomenon Angry Birds, has deployed Aspera’s high-speed file transfer software Faspex on Demand to deliver content reliably and quickly to more than 20 broadcast partners worldwide.

Angry Birds became an international phenomenon within a few months of its release and is now the number one paid app of all time. Following its success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing and licensing to become a huge international brand. To support this rapid growth and enable the business to run effectively, Rovio required reliable and scalable file-transfer technology to accelerate its content delivery to their broadcast partners and to streamline the related operational processes.

Rovio’s 52-part animation series – the latest addition to the Angry Birds brand of entertainment products – is broadcast on the Toons channel that is part of Rovio’s Angry Birds games, and also distributed through TV broadcasters and on-demand networks around the world. Each episode is first produced to high-quality animation, then encoded for each broadcaster and delivered to them via Faspex on Demand. It was essential that the transfer method was fast and reliable to ensure broadcasters received high-quality content on time, no matter where they were in the world.

 

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“For us the key requirements when sourcing a transfer technology were fast delivery, industry-recognized software and the possibility to avoid the need to host any servers locally. Aspera delivered on these requirements with ease.” Timo Rongas, Lead Programmer for Animation