Leveraging the cloudCollaboration between Phoenix and Aspera has astonishing results
First launched in 1996, Phoenix TV is a Hong Kong-based Mandarin Chinese television broadcaster that promotes a free flow of information and entertainment within the Greater China region. It is one of the few non-government related television broadcasters available to the mainland Chinese audience and has been able to broadcast information about events not covered by the government media. The company has 2,500 employees servicing six different television channels including Phoenix InfoNews Channel, Phoenix Chinese Channel, Phoenix Movie Channel and Phoenix Hong Kong Channel. Through cable and satellite, Phoenix TV covers 150 countries and regions with more than 250 million viewers worldwide and more than 180 million viewers in Mainland China alone.
When Phoenix TV began designing their new, next-generation Hong Kong headquarters in 2007, they knew they wanted to have a cloud-based infrastructure. When traditional FTP technology proved to be insufficient, Phoenix turned to Aspera to increase transfer speeds of time sensitive digital content.
To meet their stringent requirements, Aspera provided software that could be built into their four layers of the internal cloud architecture: hardware, platform, application and services. After close collaboration between the Phoenix and Aspera technical teams, a system was deployed to send and receive content from multiple originating sites, with advanced workflows that allowed for content to be pushed automatically into media asset management and other necessary systems, without user management for on-demand access and play-out.
“Aspera is the file transfer and management industry leader, evidenced by their large and diverse 1,300 plus customer base and the fact that such an extensive number of companies OEM their technology as the basis for their own systems,” said Senior Manager of Information Network Management Centre Hongbo Wang. “Our evaluation confirmed the Aspera reputation for full security and bandwidth utilization, and the flexibility of the architecture allowed for a quick integration into both our standard and proprietarily developed ingest applications and core infrastructure.”
“Phoenix TV is the kind of progressive broadcaster that we love to work with, demanding best-of-breed technologies to build an innovative platform and distribute content quickly and broadly,” said John Wastcoat, vice president at Aspera. “We are excited about the success of the first phase of the deployment and look forward to continued collaboration as the systems mature and evolve.”
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